COMBINING FASHION & FUNCTION

FROM BIKE TO BOARDROOM

DUER started in 2013 when an entrepreneur wanted to bridge the gap between fashion and functional clothing. With 25 years making jeans for big names like Levi Strauss and a new love of cycling.

DU/ER WAS BORN

Purposeful fashion

Gary Lenett saw an opportunity for purposeful fashion that didn’t exist on the market. He partnered with Abid Hafeez, a performance fabric expert with over 25 years of experience with technical brands, and DUER was born.

DUER DNA

To ensure that the clothes DUER make meet the rigourous demands of the active individual, they pride ourselves in the unique way they source, weave and blend essential fibres during the development process of our six proprietary fabrics. DUER prototype garments are then worn by a crew of testers who hike, bike and explore, to make sure these new goods are ready for DUERs.

A BRAND FOR ADVENTURERS

Where to next?

Much like when DUER flipped the denim game on its head, they believe their customers are doing the same. A DUER always asks - “Where to next?” So whether you’re a climber, a hiker, a swimmer, or a dancer, consider yourself a DUER and part of their family.

Cool to the max

If you’re an avid gym-goer or outdoor-enthusiast you may have heard of Coolmax before. Coolmax is constructed from a blend of polyester fibers and has been used in performance clothing since way back. Coolmax is the perfect component for any performance product because it keeps you cool, whether you’re in double-digit temperatures or humid climates.

Feel the difference

5x the stretch

Performance Denim that allows you to move and feel unrestricted with 5x the stretch than traditional denim. Experience the DUER difference.